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The BBC was also banned from presenting news bulletins before 19.00, and required to source all news from external wire services.
Mid-1925 found the future of broadcasting under further consideration, this time by the Crawford committee.
Boat races were well covered along with tennis and horse racing, but the BBC was reluctant to spend its severely limited air time on long football or cricket games, regardless of their popularity.Anxious to avoid the same chaotic expansion experienced in the United States the GPO proposed that it would issue a single broadcasting licence to a company jointly owned by a consortium of leading wireless receiver manufactures, to be known as the British Broadcasting Company Ltd.John Reith, a Scottish Calvinist, was appointed its General Manager in December 1922 a few weeks after the company made its first official broadcast.British radio audiences had little choice apart from the upscale programming of the BBC.Reith, an intensely moralistic executive, was in full charge.
The BBC did well out of the crisis, which cemented a national audience for its broadcasting, and it was followed by the Government's acceptance of the recommendation made by the Crawford Committee (1925–26) that the British Broadcasting Company be replaced by a non-commercial, Crown-chartered organisation: the British Broadcasting Corporation.